PERSONAL BRANDING: Who, what, where, when, WHY?

If you follow me on social media, by now you've been spammed with at least three of my posts about my new journey into personal branding photography. 

A few things I want to chat with you about... 

I love taking pictures of people in love. That has been my super cheesy clichè mission statement in my wedding photography business, which I've been told to change if I want to give my brand a brand. But it's true. It took me so long to find true love with a guy I wanted to spend the rest of my life with and when I see two other people do the same, it makes my heart full. We all deserve that special someone and I'm honored whenever someone chooses me to document that happening.

But we also all deserve that special something. That something that makes us want to get up everyday, put on a pot of coffee, and get to work. That something that makes us happy to sit behind a computer screen for 8 hours or that something that has allowed us to not have to. I also know that that something is very hard to find and then very hard to nurture once you do find it.

I'm a small business owner. I live, breathe, and sleep being a photographer, videographer and storyteller. And I strive to show you guys how I can tell your stories on a consistent basis. Be it posting pictures of recent photoshoots to BTS shots of me with my clients while I'm holding the bride's bouquet as she walks down the street.

I want you to know who is Bernadette Marciniak Photography and if you're a small business owner, you should, nay, HAVE TO, show yourself, your products, and you with your products, in order to show your brand.

I've gained almost 100 followers on IG organically in the past week by showing my face, telling my story and introducing people to who I am. I'm lucky because I have daily content to share. Do you?

So here's what I'm offering. MORE THAN THREE MONTHS worth of daily PROFESSIONALLY PHOTOGRAPHED content to post to your social media profiles. FRESH headshots, pictures and VIDEO to share with your current & POTENTIAL clients. And the better your pictures look THE BETTER YOUR BUSINESS LOOKS. If you want to be an expert in your field or stand out from the crowd, your cell phone pictures just aren't going to cut it.

And think about how much content you'd be getting. Think about that for a second if you're like I was a while back, scrounging to come up with material to post. 

You wouldn't have to think about it for another three months.

This isn't a luxury. This isn't a "wouldn't it be nice?" This is a ridiculous deal if you're in that position.


WHO: YOU! You are the face behind your business, your product. And you have a story to tell about it and how you got there.

WHAT: The visuals that go behind your story. 

WHERE: Wherever you are in your element!

WHEN: Book with me and we will set up a time that works for you. 

WHY: Because you can't afford to not have professional photos done of your business.

Let's get things started.


PRINCETON WEDDING: Allison + Jeremiah
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It was the day after a nasty Nor'Easter. 

"I'm expecting the weather to be horrible," Allison said to me about her wedding in one of our last few phone calls before the date. Her hair and makeup trials, dress fittings and everything else part of her planning had been rained on, snowed on, you name it. 

There was thankfully no snow on the ground after the previous day's storm, though the wind had knocked down tons of trees and power was out in a lot of the state. But their venue was good to go and the day of Allison and Jeremiah's wedding was gorgeous. Sunny skies with Bob Ross-like clouds littering the sky. A tiny bit of warmth peeking out behind the upcoming cold front; getting let down by the expectation of crappy weather was hardly a disappointment.

Allison and I hit it off almost instantaneously during our initial meeting. She told me she and Jeremiah had just bought a farm and had a bunch of animals coming. Alpacas, chickens and their dogs. Oh em gee...where do I sign up? 

I could tell Jeremiah and Allison had a playfully snarky relationship with each other. Jeremiah's the type of guy who will whip out his flask as Allison walks towards him during their first look (true story.) He'll crack jokes that make Allison's eyes roll like an avalanche. But...he's also the type of guy who will dote on Allison and her poodle, Joy, hand and foot if Allison breaks her ankle, or spend four days helping her find Joy when she runs away (also true stories.) They're the type of couple that will skip the tropical islands and hit Alaska instead for their honeymoon. I'm not going to lie -- I'm just the tiniest bit jealous.

I've hit the jackpot with clients this year, having becoming really good friends with most of them. I'm so happy to have met these two as we continue to share animal pictures on Facebook and chat about all their adventures. I can't wait to see what they do next!

Dress: Essense of Australia | Bridal shop: i do, i do | Heels: Badgley Mischka | Bridesmaid dresses: Halston + Adrianna Papell | MUA: Make Me Glam | Hair: Cosmo Bleu | Starbucks cups: CleverHollyDesigns on Etsy | Groom's attire: JoS. A. Bank | Groom's shoes: Taft | Engagement ring + wedding bands: Roman Jewelers | Florist: Petunia Bergamot | Venue: Nassau Inn | Cake: The Caketeria | 

Bernadette Marciniak
WINTER WEDDING IN N.J.: Melissa + Erik at the Grand Summit Hotel
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When you live in the Northeast, winter weddings are more of a rarity than a normal occurrence. So when you get to do one, it's really something special. It could be frigid outside but the warmth of such a happy day keeps everyone snug. Don't you already feel all giddy and cozy seeing that kiss?

Melissa and Erik are a couple with conviction. It's one of those things, Melissa says, that when you know, you know. And when she and Erik met for a first date at Darby Road Pub, she had an overwhelming sense of "this is it" hit her in the face. Everything about their relationship fell completely into place and their love and commitment to each other immediately took off. Within a year, they were engaged, planned a wedding and got married. Because you know what? When you know...YOU KNOW. 

Their wedding at the Grand Summit Hotel was an absolute blast and the both of them looked absolutely stunning. From Melissa's gorgeous locks and Betsey Johnson heels, to Erik's slicked back hairdo. And wherever the road may take them later, they'll stand together, hand in hand, ready for those adventures.



Dress: Zac Posen | Heels : Betsey Johnson | Dancing shoes: Skechers | Wedding bands: Verragio | Engagement ring: Ritani | Florist: Events to Perfection | HMUA: Nicole Makeup & Hair | Venue: Grand Summit Hotel | Cake: Bovella's Bakery | DJ: Strategy Event Productions